Bo Lansdaal

Technical Web Analytics Consultant | Product Owner Global Analytics

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About Me

Bo Lansdaal

Born in 1990, I'm a Technical Web Analytics Consultant based in the Netherlands. One of the things I enjoy most is explaining complex subjects in tech as simply as possible. I'm very curious, especially towards new technological innovations.

With a background in Communications, Marketing, and Journalism, I've developed a keen eye for analytics and a thorough knowledge of various tools in the digital landscape.

Work Experience

Product Owner Global Analytics

AkzoNobel

September 2024 - Present

  • Responsible for maintaining and developing the global measurement framework for all digital touchpoints of AkzoNobel.
  • Manage and further develop the custom server-side analytics implementation for all global touchpoints.
  • Implemented the custom server-side measurement framework on 700+ websites.
  • Support global markets with data and insight reports on their sites and apps.

Global Data Engineer

Signify

August 2022 - Present

  • Manage and implement global Tag setups and data collection through custom Adobe setup.
  • Responsible for new data collection setup for external vendors like Facebook and Pinterest.
  • Implemented custom script that defines and collects referring marketing channel.

Teamlead Digital Activation Support - Analytics & Compliance

AkzoNobel

March 2023 - October 2024

  • Managed a team of 3 subject matter experts for the AkzoNobel Global Analytics and compliance team.
  • Responsible for training and mentoring new employees on digital analytics, compliance rules and web + app debugging.
  • Giving advice to stakeholders on new ways to improve efficiency on current digital activation services for markets.
  • Creating new services to accommodate new needs from markets on their digital marketing efforts.

Technical Web Analytics Consultant

Friesland Campina

April 2022 - February 2023

  • Helped FrieslandCampina Global get all their websites GDPR compliant and prepared them for the change to GA4 by implementing a global default setup.
  • Achieved 90% of all websites within FrieslandCampina outfitted with a privacy framework and GA4 installed.

Performance Marketeer

Blox & BTC Direct

April 2021 - March 2022

  • Responsible for creating and running campaigns, managing media- and advertising agencies.
  • Measured and reported on website and app traffic, behavior, and performance to all stakeholders.
  • Achieved a 110% increase in new users through 5 campaigns during the crypto summer of 2022.

Skills

Technical Skills

Tag Management

Project Management

A/B testing

Search Engine Advertisement

Web Development

App Tracking

Digital Analytics

Database Management

Data security & Compliance

Tools & Languages

Google Suite
Google Suite
Adobe Suite
Adobe Suite
OneTrust
OneTrust
TrustArc
TrustArc
Appscript
Appscript
PowerQuery
PowerQuery
JavaScript
JavaScript
Python
Python

Areas of Expertise

E-commerce & Digital Sales

Expertise in optimizing online sales strategies and improving digital customer experiences.

Capability Building & Site Migrations

Helping create capabilities for large requests and managing complex measurement changes on site migration projects.

Measurement Framework & Data Collection

Proficient in creating robust measurement frameworks and implementing effective data collection strategies.

Advanced analytics & Data security/Compliance

Experience in advanced analytics and Certified Information Privacy Technologist (CIPT) practicioner.

Project Management

Proven track record in managing and delivering successful projects across various domains.

Recent Projects

AkzoNobel

Global Analytics Framework

Product Owner of the global measurement framework for AkzoNobel. Implemented on all 72 brands. Cross-channel and fully compliant measurement data.

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FrieslandCampina

GDPR Compliance & GA4 Migration

Led the implementation of privacy frameworks and GA4 setup for 90% of FrieslandCampina's websites, ensuring GDPR compliance and data continuity.

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Signify

Custom Adobe Data Collection

Developed and implemented a custom data collection setup for external vendors and a script to define and collect referring marketing channels for Signify.

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Get in Touch

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