About Me
Born in 1990, I'm a Technical Web Analytics Consultant based in the Netherlands. One of the things I enjoy most is explaining complex subjects in tech as simply as possible. I'm very curious, especially towards new technological innovations.
With a background in Communications, Marketing, and Journalism, I've developed a keen eye for analytics and a thorough knowledge of various tools in the digital landscape.
Work Experience
Product Owner Global Analytics
AkzoNobel
September 2024 - Present
- Responsible for maintaining and developing the global measurement framework for all digital touchpoints of AkzoNobel.
- Manage and further develop the custom server-side analytics implementation for all global touchpoints.
- Implemented the custom server-side measurement framework on 700+ websites.
- Support global markets with data and insight reports on their sites and apps.
Global Data Engineer
Signify
August 2022 - Present
- Manage and implement global Tag setups and data collection through custom Adobe setup.
- Responsible for new data collection setup for external vendors like Facebook and Pinterest.
- Implemented custom script that defines and collects referring marketing channel.
Teamlead Digital Activation Support - Analytics & Compliance
AkzoNobel
March 2023 - October 2024
- Managed a team of 3 subject matter experts for the AkzoNobel Global Analytics and compliance team.
- Responsible for training and mentoring new employees on digital analytics, compliance rules and web + app debugging.
- Giving advice to stakeholders on new ways to improve efficiency on current digital activation services for markets.
- Creating new services to accommodate new needs from markets on their digital marketing efforts.
Technical Web Analytics Consultant
Friesland Campina
April 2022 - February 2023
- Helped FrieslandCampina Global get all their websites GDPR compliant and prepared them for the change to GA4 by implementing a global default setup.
- Achieved 90% of all websites within FrieslandCampina outfitted with a privacy framework and GA4 installed.
Performance Marketeer
Blox & BTC Direct
April 2021 - March 2022
- Responsible for creating and running campaigns, managing media- and advertising agencies.
- Measured and reported on website and app traffic, behavior, and performance to all stakeholders.
- Achieved a 110% increase in new users through 5 campaigns during the crypto summer of 2022.
Skills
Technical Skills
Tag Management
Project Management
A/B testing
Search Engine Advertisement
Web Development
App Tracking
Digital Analytics
Database Management
Data security & Compliance
Tools & Languages
Google Suite
Adobe Suite
OneTrust
TrustArc
Appscript
PowerQuery
JavaScript
Python
Areas of Expertise
E-commerce & Digital Sales
Expertise in optimizing online sales strategies and improving digital customer experiences.
Capability Building & Site Migrations
Helping create capabilities for large requests and managing complex measurement changes on site migration projects.
Measurement Framework & Data Collection
Proficient in creating robust measurement frameworks and implementing effective data collection strategies.
Advanced analytics & Data security/Compliance
Experience in advanced analytics and Certified Information Privacy Technologist (CIPT) practicioner.
Project Management
Proven track record in managing and delivering successful projects across various domains.
Recent Projects
Global Analytics Framework
Product Owner of the global measurement framework for AkzoNobel. Implemented on all 72 brands. Cross-channel and fully compliant measurement data.
Learn MoreGDPR Compliance & GA4 Migration
Led the implementation of privacy frameworks and GA4 setup for 90% of FrieslandCampina's websites, ensuring GDPR compliance and data continuity.
Learn MoreCustom Adobe Data Collection
Developed and implemented a custom data collection setup for external vendors and a script to define and collect referring marketing channels for Signify.
Learn More