About Me
Technical Web Analytics Consultant & Privacy Specialist
As a specialist in this field, I bring a unique blend of expertise in digital analytics, privacy management, and data protection. My focus is on creating solutions that balance powerful analytics capabilities with strict privacy requirements.
With extensive experience working with global brands like AkzoNobel, Signify, and FrieslandCampina, I specialize in creating robust measurement frameworks that enable organizations to leverage data effectively while maintaining the highest standards of privacy compliance.
I'm committed to staying at the forefront of privacy regulations and information security standards, ensuring that the organizations I work with not only comply with current laws but are also prepared for future developments in the field.
Work Experience
Product Owner Global Analytics
AkzoNobel
September 2024 - Present
- Responsible for maintaining and developing the global measurement framework for all digital touchpoints of AkzoNobel.
- Collaborate with legal and IT teams to ensure all data collection and analytics practices comply with GDPR and other relevant privacy regulations.
- Manage and further develop the custom server-side analytics implementation for all global touchpoints.
- Implemented the custom server-side measurement framework on 700+ websites.
- Support global markets with data and insight reports on their sites and apps.
Global Data Engineer
Signify
August 2022 - Present
- Manage and implement global data collection setups with custom Adobe setup framework.
- Responsible for new data collection setup for external vendors like Facebook and Pinterest.
- Validate data compliancy and advice stakeholders within Legal and IT on issues between data privacy and usability.
- Implemented custom script that defines and collects referring marketing channel.
Teamlead Digital Activation Support - Analytics & Compliance
AkzoNobel
March 2023 - October 2024
- Managed a team of 3 subject matter experts for the AkzoNobel Global Analytics and Compliance team.
- Responsible for training and mentoring new employees on digital analytics, compliance rules and web + app debugging.
- Giving advice to stakeholders on new ways to improve efficiency on current digital activation services for markets.
- Creating new services to accommodate new needs from markets on their digital marketing efforts.
Technical Web Analytics Consultant
FrieslandCampina
April 2022 - February 2023
- Helped FrieslandCampina Global get all their websites GDPR compliant and prepared them for the change to GA4 by implementing a global default setup.
- Achieved 90% of all websites within FrieslandCampina outfitted with a privacy framework and GA4 installed.
Performance Marketeer
Blox & BTC Direct
April 2021 - March 2022
- Responsible for creating and running campaigns, managing media- and advertising agencies.
- Measured and reported on website and app traffic, behavior, and performance to all stakeholders.
- Achieved a 110% increase in new users through 5 campaigns during the crypto summer of 2022.
Professional Skills
Technical Skills
Web Analytics
95%Tag Management
90%Data Architecture
85%JavaScript
80%Professional Skills
Privacy Management
95%Project Management
90%Data Protection
90%Risk Analysis
85%Tools & Technologies
Google Analytics
Adobe Analytics
Google Tag Manager
GDPR Tools
JavaScript
Server-side Tracking
Certifications
CIPT Certification
Certified Information Privacy Technologist by IAPP
Google Analytics 4
Google Analytics Individual Qualification
Python Mastery
Certificate of Completion by Code With Mosh
Areas of Expertise
Privacy & Data Protection
Expertise in privacy management, GDPR compliance, and data protection. Certified Information Privacy Technologist (CIPT) practitioner with experience in risk analysis and policy development.
Measurement Framework
Proficient in creating robust measurement frameworks and implementing effective data collection strategies for complex organizations.
Advanced Analytics
Experience in advanced analytics techniques and data security/compliance solutions that balance business needs with privacy requirements.
Project Management
Proven track record in managing and delivering successful projects across various domains with a focus on stakeholder satisfaction.
E-commerce & Digital Sales
Expertise in optimizing online sales strategies and improving digital customer experiences through data-driven insights.
Server-side Implementation
Specialized in developing and implementing server-side tracking solutions that enhance privacy while maintaining data quality.
Recent Projects
Global Privacy Framework Implementation
Developed and implemented a comprehensive privacy framework across 700+ websites, ensuring GDPR compliance and robust data protection measures.
GDPR Compliance & GA4 Migration
Led the implementation of privacy frameworks and GA4 setup for 90% of FrieslandCampina's websites, ensuring GDPR compliance and data continuity.
Custom Adobe Data Collection
Developed and implemented a custom data collection setup for Adobe Analytics and external vendors, ensuring data quality and privacy compliance.