My Role at Signify
In my role at Signify, I play a crucial part in shaping the company's digital landscape, focusing on data quality, tag management, and privacy compliance. My contributions span several key areas, each vital to Signify's digital success and customer-centric approach. Not only for Signify, but for all of its global brands
Establishing a Robust Data Foundation
At the heart of my responsibilities is ensuring the integrity and effectiveness of Signify's data collection processes. I take charge of documenting and maintaining both the classic Signify dataLayer and the new Flare dataLayer, creating a comprehensive foundation for data-driven decision making.
My day-to-day activities involve:
- Conducting thorough dataLayer checks and providing expert consulting
- Collaborating with Business Analysts to define and align data stories
- Addressing ad-hoc questions from BAs and developers
- Managing dataLayer change requests and creating detailed briefing documentation
This meticulous approach ensures that the data present in our dataLayers is not only correct but also efficiently distributed across Signify's reporting tools, enabling accurate end-to-end performance marketing analysis.
Mastering Tag Management
I spearhead the strategy, governance, and architecture of Signify's tag management system. This encompasses:
- Overseeing properties, tags, and rules
- Establishing and refining our way of working
- Implementing third-party tags
- Serving as the second line of support and a knowledge center for troubleshooting
My efforts in this area focus on implementing and maintaining rules that collect data from relevant dataLayers and distribute it to second-party and third-party vendors. I take pride in ensuring that these rules are well-documented and easily readable, facilitating smooth operations and knowledge transfer within the team.
Championing Privacy and Compliance
In an era of increasing data privacy concerns, I take on the critical role of overseeing the implementation of the TrustArc Consent Management Platform. This position involves:
- Serving as the first point of contact with the vendor
- Reviewing cookie-scan results
- Conducting privacy checks on third-party scripts and data collection methods
- Acting as a knowledge center for privacy-related queries
My efforts in this area ensure that Signify's global data collection practices align with the policies set forth by our Global Legal Team, maintaining compliance with international privacy regulations.
TrustArc
Adobe
Conclusion
In my role at Signify, I strive to create a seamless integration between data quality, user experience, and privacy compliance. By establishing robust data foundations, optimizing tag management, and ensuring adherence to privacy standards, I contribute to Signify's digital transformation and its commitment to responsible data practices.
My position demands a unique blend of technical expertise, strategic thinking, and cross-functional collaboration. It's a challenging yet rewarding experience that allows me to make a meaningful impact on Signify's digital ecosystem and, by extension, on the experiences of our customers worldwide.