Project Overview
As Technical Web Analytics Consultant for FrieslandCampina, I led a comprehensive initiative to ensure GDPR compliance across their global digital ecosystem while simultaneously preparing them for the transition to Google Analytics 4.
This dual-focus project required balancing technical implementation with strategic privacy considerations to create a framework that would support both current compliance requirements and future analytics capabilities.
Project Details
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Timeline:
April 2022 - February 2023 -
Role:
Technical Web Analytics Consultant -
Scope:
Global websites and digital properties -
Tools:
Google Analytics 4, Google Tag Manager, Consent Management Platforms
Key Achievements
GDPR Compliance Implementation
Implemented comprehensive GDPR-compliant privacy frameworks across all FrieslandCampina websites, ensuring proper data collection practices and user consent mechanisms.
GA4 Migration Strategy
Designed and implemented a global Google Analytics 4 setup that prepared all websites for the transition from Universal Analytics while maintaining data continuity.
Global Standardization
Created standardized implementation templates and processes that enabled consistent tracking across different markets and brands within the FrieslandCampina portfolio.
90% Implementation Rate
Successfully achieved implementation of privacy frameworks and GA4 setups across 90% of all FrieslandCampina websites, setting a new standard for their digital analytics ecosystem.
The Challenge
FrieslandCampina faced significant challenges in their digital analytics landscape:
- Diverse digital ecosystem with numerous websites across different markets
- Inconsistent tracking implementations and consent management approaches
- Approaching deadline for Universal Analytics sunset
- Need for GDPR compliance while maintaining analytics capabilities
- Various stakeholders with different levels of technical understanding
The project required balancing technical implementation with privacy compliance across a complex global organization.
The Solution
I developed a comprehensive approach to address these challenges:
- Created a standardized privacy framework template adaptable to regional requirements
- Designed a global GA4 implementation that captured essential business metrics
- Developed clear documentation and implementation guidelines for all markets
- Built a validation process to ensure proper compliance and data collection
- Provided training and support to digital teams across the organization
This integrated approach ensured both technical success and organizational adoption.
Implementation Process
Assessment & Planning
Conducted comprehensive audit of existing analytics setup and privacy practices across all websites to identify gaps and requirements.
Framework Development
Created standardized GDPR-compliant privacy framework and GA4 implementation templates adaptable to various website configurations.
Stakeholder Alignment
Collaborated with legal, IT, and marketing teams to ensure the solution met all compliance requirements while supporting business objectives.
Phased Implementation
Executed rollout across global websites in prioritized phases, starting with high-traffic properties and gradually extending to all digital assets.
Validation & Training
Conducted thorough testing and validation of implementations, provided comprehensive training to digital teams to ensure ongoing compliance.
Results & Impact
The implementation of the GDPR compliance framework and GA4 migration delivered significant results for FrieslandCampina:
90% Implementation Success
Successfully implemented privacy frameworks and GA4 tracking across 90% of all websites within the project timeframe.
Enhanced Privacy Compliance
Established consistent privacy standards across all digital properties, significantly reducing compliance risks.
Seamless Analytics Transition
Ensured continuity of critical analytics data during the transition from Universal Analytics to GA4.
Upskilled Organization
Built internal capacity through comprehensive documentation and training, enabling teams to maintain compliance.
Technologies Used
Google Analytics 4
Google Tag Manager
Consent Management
JavaScript
Documentation
Validation Tools
Need to prepare your organization for GA4 and ensure GDPR compliance?
I can help you implement privacy-first analytics solutions that balance compliance requirements with business insights.
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