My Role at AkzoNobel
As the Product Owner Global Analytics at AkzoNobel, I play a pivotal role in shaping the company's data-driven decision-making processes. My primary responsibility is to develop, implement, and maintain a unified measurement framework that spans our vast network of over 700 domains and 74 brands. This work directly supports AkzoNobel's strategic goal of digital transformation and customer-centric growth.
Key Responsibilities
Strategic Roadmap Development
15% time allocation
- Design and execute a scalable, impactful, and manageable measurement framework
- Set measurable targets: Increase data accuracy by 25% and reduce implementation time by 40% within the first year
Stakeholder Alignment and Cross-Functional Collaboration
30% time allocation
- Collaborate with B2B and B2C business units, IT, Legal, and Marketing teams
- Attend quarterly workshops to identify KPIs, upcoming features, and reporting challenges
Data Governance and Compliance
25% time allocation
- Ensure all data collection adheres to AkzoNobel's privacy guidelines and global regulations (GDPR, CCPA)
- Collaborate with Legal on privacy guidelines and translate these to processes to follow within IT and Marketing
- Update Privacy and Cookie policies on changes in technologies or legal requirements
First Party Pixel Management
20% time allocation
- Oversee server-side data collection setup
- Collaborate with Subject Matter Experts to optimize performance and expand capabilities
Developer Support and Agile Implementation
10% time allocation
- Create Agile-compliant Epics, stories, and issues
- Establish test environments for new functionalities
- Provide technical guidance on privacy setups and tool implementations

Technology Expertise
My role requires proficiency in a wide range of tools and technologies, including:
Google Analytics
BigQuery
SQL
Python
Looker Studio
Continuous Improvement
- Keep up with the latest updates within Privacy guidelines. More and more focussed on AI and data processing
- Improve my knowledge on Data Science and coding
- Conduct monthly team knowledge-sharing sessions on and cross-customer
- Implement meeting sessions with tool or Subject Matter Experts on new improvements on data collection and structuring
Measurable Outcomes
Achieve 80% standardization across all domains within 18 months
Reduce data collection discrepancies by 50% in the first year
Incorporate e-commerce tracking for all domains that have that functionality in 6 months
Conclusion
Through the implementation of this comprehensive Global Analytics and Privacy Framework, I have
significantly enhanced AkzoNobel's ability to leverage data while maintaining the highest standards of
privacy and compliance.
By leading the privacy-first setup across 700+ sites, contributing to
privacy policy creation, and developing data storage and sharing guidelines, I've demonstrated my
capacity to balance analytical needs with stringent data protection requirements. This project showcases
my expertise in navigating complex privacy landscapes, collaborating across departments, and
implementing large-scale, privacy-centric initiatives that align with both regulatory demands and
business objectives.
The framework not only ensures GDPR compliance but also positions
AkzoNobel as a leader in ethical data practices, supporting informed decision-making while prioritizing
user privacy and trust.